Investment Opportunity
Pride / Kieu Hanh is positioned as a lower-budget premium period romance: a recognisable literary engine, a distinctive southern Vietnamese world beginning in My Tho in 1938, and a production target in the US$800,000-1,000,000 range.
The timing is compelling. Public 2025 reporting points to a breakout year for Vietnamese cinema: domestic films captured more than 60% of market share, local film revenue reached roughly 3.65 trillion VND, and the market produced record-level hits including Red Rain, The 4 Rascals, Detective Kien, Hijacked, and Tunnel: Sun in the Dark.
The opportunity is controlled production value: an intimate My Tho social world that expands selectively into Saigon and Vung Tau; cast-driven emotion; premium costume and production design; recognisable source DNA; and a clear platform pathway with Galaxy Play and Early Risers.
Vietnam is no longer a small-market footnote.
Public 2025 box office reporting shows local-language films gaining share, record domestic grosses, and stronger evidence that Vietnamese stories can become large-scale audience events.
3.65T VND
Approximate 2025 domestic box office revenue for Vietnamese films, nearly double 2024.
$27M
Approximate total gross reported for Red Rain, the top Vietnam release of 2025.
$0.8-1.0M
Target production budget range for a controlled premium period romance.
Indicative public-market figures from Box Office Vietnam reporting carried by Vietnamese press and international box office trackers. Final investor materials should refresh numbers before circulation.
Galaxy Play
